[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ background_color=”rgba(0,0,0,0.69)” background_image=”https:\/\/konsulttiverkko.fi\/wp-content\/uploads\/2024\/04\/Selvitys-II-scaled.jpg” background_position=”top_left” background_blend=”overlay” custom_padding=”30px||30px||true|false” background_last_edited=”on|desktop” background_image_tablet=”https:\/\/konsulttiverkko.fi\/wp-content\/uploads\/2021\/02\/Konsulttiverkko_Palvelumme_mobiili_1280x570px-1.jpg” background_image_phone=”https:\/\/konsulttiverkko.fi\/wp-content\/uploads\/2021\/02\/Konsulttiverkko_Palvelumme_mobiili_1280x570px-1.jpg” background_enable_image_tablet=”on” background_enable_image_phone=”on” parallax_tablet=”off” parallax_phone=”off” background_position_tablet=”top_right” global_colors_info=”{}”][et_pb_row use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”dct_m_header” _builder_version=”4.27.4″ text_font=”Poppins||||||||” header_font=”Poppins||||||||” header_letter_spacing=”1px” header_line_height=”1.1em” header_2_font=”|600||on|||||” header_2_text_color=”#FFFFFF” header_2_font_size=”40px” header_2_letter_spacing=”1px” header_2_line_height=”2em” header_2_font_size_tablet=”40px” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]SITUATION
\nThe client was transitioning into a new B2B business segment and wanted a comprehensive analysis of the market structure, customers, competitors, demand, and service pricing to support their go-to-market planning. This involved industrial services with a long sales cycle, lasting up to several years.<\/p>\n
OBJECTIVE
\nTo become one of Finland’s Top 3 players in a narrow industrial services segment through organic sales growth and potential inorganic growth. The market analysis provided concrete insights into which industries and services made this genuinely possible within the next 3-5 years, in a sector where the sales cycle typically spans those years.<\/p>\n
HOW DID KONSULTTIVERKKO HELP?
\nKonsulttiverkko supported the company’s management in conducting the market analysis and identifying strategic opportunities from the perspectives mentioned above. Various methods were utilized in the work.<\/p>\n
RESULTS
\nThe final outcome was a comprehensive view of the market, from total demand down to detailed prospects, documented in an Excel tool. In addition to the tool, the results were presented to the company’s management team. The client later utilized the findings in internal go-to-market planning workshops, where the industries and opportunities were concretely assigned to Business Managers.[\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”50px||0px|||” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ custom_padding=”0px||0px||true|false” border_width_top=”10px” border_color_top=”#30C57A” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_text module_class=”dct_title_v3″ _builder_version=”4.27.4″ text_font=”||||||||” header_4_font=”||||||||” custom_margin=”15px||15px||false|false” global_colors_info=”{}”]<\/p>\n
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Market AnalysisSITUATION The client was transitioning into a new B2B business segment and wanted a comprehensive analysis of the market structure, customers, competitors, demand, and service pricing to support their go-to-market planning. This involved industrial services with a long sales cycle, lasting up to several years. OBJECTIVE To become one of Finland’s Top 3 players […]<\/p>\n","protected":false},"author":4,"featured_media":0,"parent":7783,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"
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Asiakas on siirtym\u00e4ss\u00e4 uuteen B2B-liiketoimintasegmenttiin ja halusi go-to market suunnittelun tueksi kattavan selvityksen markkinan rakenteesta, asiakkaista, kilpailijoista, kysynn\u00e4st\u00e4 ja palvelujen hintatasosta. Kyseess\u00e4 on teolliset palvelut, joiden myyntisykli on pitk\u00e4, jopa vuosia.<\/p>
Nousu Suomen Top3 toimijaksi kapeassa teollisuuden palvelujen segmentiss\u00e4 oman myynnin ja mahdollisen ep\u00e4orgaanisen kasvun kautta. Markkinaselvitys antoi konkretiaa miss\u00e4 toimialoissa ja palveluissa t\u00e4m\u00e4 on aidosti mahdollista seuraavien 3-5 vuoden s\u00e4teell, alalla, jossa myyntisykli on tyypillisesti noiden vuoden.<\/p>
Konsulttiverkko tuki yhti\u00f6n johtoa markkina-analyysin l\u00e4pivienniss\u00e4 ja strategisten oppojen tunnistamisessa aiemmin mainituista n\u00e4k\u00f6kulmasta. Ty\u00f6ss\u00e4 hy\u00f6dynnettiin monipuolisia menetelmi\u00e4.<\/p>
Lopputuloksena asiakkaalla oli kattava n\u00e4kemys markkinasta kokonaiskysynn\u00e4st\u00e4 yksityiskohtaisiin prospekteihin asti dokumentoituna Excel-ty\u00f6kaluksi. Ty\u00f6kalun ohella tuloksia esiteltiin yhti\u00f6n johtoryhm\u00e4ss\u00e4. Asiakas hy\u00f6dynsi tuloksia my\u00f6hemmin sis\u00e4isiss\u00e4 go-to market suunnittelun ty\u00f6pajoissa, joissa toimialat ja opot vastuutettiin konkreettisesti liiketoimintap\u00e4\u00e4llik\u00f6ille.<\/p>
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