SITUATION
The client was transitioning into a new B2B business segment and wanted a comprehensive analysis of the market structure, customers, competitors, demand, and service pricing to support their go-to-market planning. This involved industrial services with a long sales cycle, lasting up to several years.

OBJECTIVE
To become one of Finland's Top 3 players in a narrow industrial services segment through organic sales growth and potential inorganic growth. The market analysis provided concrete insights into which industries and services made this genuinely possible within the next 3-5 years, in a sector where the sales cycle typically spans those years.

HOW DID KONSULTTIVERKKO HELP?
Konsulttiverkko supported the company's management in conducting the market analysis and identifying strategic opportunities from the perspectives mentioned above. Various methods were utilized in the work.

RESULTS
The final outcome was a comprehensive view of the market, from total demand down to detailed prospects, documented in an Excel tool. In addition to the tool, the results were presented to the company's management team. The client later utilized the findings in internal go-to-market planning workshops, where the industries and opportunities were concretely assigned to Business Managers.