Sales Development

SITUATION
The client company's sales processes were slow and complex. Requests for proposals (RFPs) were handled in a scattered and inconsistent manner across different teams, which led to long throughput times and an accumulation of work in progress. The collaboration between expert teams was lacking, which diminished sales efficiency and the customer experience.

OBJECTIVE
The client company sought to improve its sales processes using Lean methods, aiming to shorten the throughput time, enhance the service level, and increase the hit rate. A key goal was to create a cohesive and rapid sales process that would support effective teamwork.

HOW DID KONSULTTIVERKKO HELP?
Konsulttiverkko reformed the client's sales processes by utilizing Lean methodology. Together, we analyzed the current processes and identified the key areas for development. Based on this, we created a new, concise sales operating model where experts work together systematically from start to finish, eliminating unnecessary work phases and delays.

RESULTS
With the renewed sales operating model, the proposal throughput time was halved, the service level improved by over 60%, and the hit rate nearly doubled. The company achieved significant improvements in sales efficiency and customer satisfaction, which in turn strengthened the company's market position and competitiveness.

Further reading